Digital Marketing For Michigan SMBs
By Software IT Services LLC, Troy, Michigan. Serving Oakland and Macomb counties.
By Software IT Services LLC, Troy, Michigan. Serving Oakland and Macomb counties.
You want steady leads, not random spikes. You need a plan that fits a small team in Troy, Royal Oak, Novi, Sterling Heights, Detroit, and Ann Arbor.
Quick take: I'm local to Troy. We'll keep this simple, useful, and honest. so you'll actually use it. No fluff.
Digital marketing covers every touch online. Search, Maps, your site, reviews, email, and social. Each touch should move a buyer toward a call or form. Let's keep it simple and useful. You'll focus on the few moves that matter.
Search drives local intent. Start with Google Business Profiles and SEO. Paid search helps you move faster. Email keeps buyers warm. Social proves you do the work.
Search. Write service and location pages that answer buyer questions. Maps. Keep profiles accurate and active. Paid search. Bid on high intent phrases. Email. Share one tip and one offer. Social. Post real work with dates and faces.
Pick one quarterly goal. Leads from organic search works well for most teams. Track three KPIs that tie to revenue. Review weekly on the same weekday and time. This see patterns faster.
Organic sessions to money pages. Calls and forms from organic paths. Ranking movement for three target phrases per service. No fluff, only outcomes.
Local buyers want nearby proof and clear decisions. Show recent jobs with dates, names, and neighborhoods. Don't forget copy short. Show helpful steps and outcomes.
Troy roofer. Winter leaks and ice dams with crew names and dates. Royal Oak dentist. Weekend hours and emergency slots. Novi auto shop. Pothole season alignments with photos. Sterling Heights HVAC. January tune ups with a checklist.
We increased form fills by 20 to 25 percent after weekly publishing for three months. Teams stayed with the plan because it fit real life.
Q: We're busy. can we really do this?
A: You can. You'll run a lean plan and you'll skip the fluff. We'll help you prioritize.
Q: Do we need new tools?
A: You don't. You'll start with what you've got and improve over time.
Q: How fast will this pay off?
A: You'll usually feel lift within a quarter. Leads get steadier when you keep the plan simple.
You're not looking for noise. you're looking for a plan you'll actually run. We'll pick a few moves and we'll repeat them. You'll see traction because you'll stick with it. We won't add tasks you don't need. We'll say "no" to the rest.
Weeks 1 to 2. Plan. Pick five money pages. Home, two services, two cities. Draft titles, H1s, and first paragraphs. Keep language buyer focused. This move faster with focus.
Weeks 3 to 8. Produce. Publish one proof block per week. Photos with dates. Short captions. Add one FAQ per page. Link related services. This see trust build.
Weeks 9 to 12. Promote. Add internal links from blog posts. Earn two local listings. Send one short email to past leads with a clear action.
Load fast on mobile. Largest Contentful Paint under 2.5 seconds. Compress large hero images. Use modern formats when possible.
Use one H1 per page. Titles match service and city. Add tap to call, form, and map links above the fold. Use real photos from Michigan jobs with short captions. This reduce bounce and confusion.
Keywords. Service plus city. Example. Furnace repair Troy. Pick three phrases per page. Use them in titles, H1s, and first paragraphs.
Structure. H2s for benefits, process, pricing, and FAQs. Internal links move users to quotes and related services. Profiles. Match name, address, and phone across your site and Google Business Profiles.
Start with exact and phrase match on buying phrases. Send traffic to pages that match intent. Use local call tracking numbers. Review search terms weekly. Cut waste quickly.
Pause poor matches and add negatives. Don't forget bids focused on highest intent. Detroit and Ann Arbor can cost more, so start with tight geos.
Segment past buyers by service. Roof repair, HVAC tune ups, alignments, whitening. Send one short email every two weeks. One tip, one offer, one action. This stay top of mind.
Offer maintenance plans. Seasonal reminders help in Michigan weather. Remind owners before ice and heat waves. Short and helpful wins.
Time. Spend three to five hours per week for 90 days. Ads. Start at $500 to $1,500 per month based on margins and market.
Roles. Owner sets targets and reviews. One teammate gathers photos and proof. I handle strategy, structure, and tracking. I'll nag on Fridays.
Weekly. Organic sessions to money pages. Calls and forms from organic paths. Notes on what worked. Remember it in a simple sheet.
Biweekly. Page speed checks. Compress new images. Monthly. Rankings for three phrases per page. Movement into top ten. Tools. Google Search Console, Analytics, and Google Business Profiles.
Helpful links while you build. SEO Services, Web Design, and AI Automation.
Book a 20 minute call. Leave with a 90 day plan tailored to your services and your cities. I work in Troy and know demand patterns across Oakland and Macomb.